Communication Resource Mapping for Coastal Resources Management of Barangay Malabrigo, Lobo, Batangas, Philippines


Thaddeus P Lawas, Maria Stella C Tirol, Virginia R Cardenas, Serlie B Jamias
Vol 12 No 2 (2009), pp. 38-56

 

Abstract:

 

Resource Mapping, a participatory rural appraisal (PRA) tool, was expanded into a communication resource map to gather information regarding the communication needs of the stakeholders of the marine protected area of Barangay Malabrigo, Lobo, Batangas. The communication resource map pointed out existing communication resources and proposed communication needs of the stakeholders to promote environmental protection, biodiversity conservation and sustainable livelihood.

While stakeholders were able to share issues and concerns on their coastal resources, they were also able to plan ahead their suggested communication solution from the communication resource map to a proposed communication plan. Further, this study was able to analyze and describe the stakeholders' assessment of their participation in and attitude towards communication resource mapping, its perceived advantages or limitations/constraints, and degree of relevance and usefulness of the communication resource map that they used in identification of their communication needs. Stakeholders perceived communication resource mapping as a new information dissemination tool to address coastal resources management problems in the barangay. 

 

Keywords: Participatory Rural Appraisal Tool and Coastal Resources management, Communication Resource Mapping


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